Entertainment history is been made right here!
Europe's largest and the world's second-
largest visitor attraction operators - after the
Walt Disney Company - Merlin
Entertainments » has announced they will be
teaming up with Dreamworks » Animation to
create a unique themed visitor attraction
based on Oscar winning animation, Shrek »
and his friends.
According to Broadwayworld.com, "This
landmark attraction, which will
transport Visitors » through a live interactive
entertainment adventure featuring Shrek,
Fiona, Donkey, Puss in Boots and other
favourites from the beloved franchise, will
include five similar attractions to be built in
other cities over nine years.”
This will be the very first time that Merlin has
worked with a Hollywood studio to create a
scalable branded-entertainment experience
based on a globally recognized entertainment
franchise. Reports also say this will become
the first time Dreamworks – home to global
entertainment franchise like Shrek, Kung Fu
Panda etc – will help in producing an
attraction of this magnitude by licensing the
use of its characters and stories .
Shrek celebrates 15 years this year and the
debut of the first "Shrek's Far Far Away
Adventured" which comes just ahead of that
celebration, kicks off in London this summer.
Mind you, that Shrek » still stands the most
successful animated franchise of all time and
have generated more than $3.5 billion in
global box office revenue. The original Shrek
won the first Academy Award for "Best
Animated Feature Film."
Jeffrey
Katzenberg, Dreamworks » Animation's Chief
Executive Officer, said: "We're excited to work
with Merlin to build something that we think is
going to be a singularly unique way to
experience Shrek and his world. This
attraction is going to be unlike anything that
currently exists and will undoubtedly become
a new type of destination for families."
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